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You are here: Home / Post Injury Systems / Communication with Employees / Tips for Designing and Writing Your Workers Compensation Brochure

Tips for Designing and Writing Your Workers Compensation Brochure

April 5, 2010 By //  by Rebecca Shafer, J.D. Leave a Comment

 You've arrived at the spot in your workers’ compensation program where it is a good idea to have a brochure as a communication tool. Congratulations!
 
Keep the design and writing of your brochure very simple. Remember, all you want to do is provide your employees with a summary of the most important workers’ comp management policies developed by the company, to ensure everyone understands these policies. Before you start, make sure you message is clear. The best way to do this is to write it down. Your message should contain a statement of the "importance of your employees."
 
What Does a Good WC Brochure Contain? What size font should be used?
 
Use 8.5 x 11 paper, folded in thirds, giving you a total of six sections – three on each side of a single sheet of paper. Don't just throw words on a piece of paper – it takes a little more planning than that.
 
Understand Grade Level
Space is at a premium, so you must be clear and direct. Avoid wordiness or pompous phrasing or vocabulary. Actually, gearing your message to the sixth grade is just about right. The average person reads at 9th grade level. The "Flesch-Kincaid" grade level index is on some versions of Microsoft Word. Grade level is calculated based on a formula of average sentence length, average size of the word, average syllables minus pronouns and additional points for hard words.

Six key details to master:

1- Use font size 10, 11 or 12 and the spacing between the lines (called the "leading"),
2- The leading should be 120% of font size. 
3- Use 7-12 words per line; this length sentence helps readers scan within their field of view.
4-Use upper and lower case, never use all upper case because it is very difficult to read. People often read the "coastline" of a sentence rather than actually reading the words themselves, and with caps they can not do that.
5- Use unjustified right margins (called ragged right).
6- Use sufficient white space so the piece is pleasing to the eye.
 
Your brochure sections might look like this and contain similar information:
 
This is the OUTSIDE  of your brochure.  
1st Third Section Outside
 
Frequently Asked Questions
 
 
2nd Third Section Outside
 
 
List Contact Information Here
 
3rd Third Section Outside
 
Your Company Logo Here
Your Mission Statement
And
Other Company Information
 
 
This is the INSIDE of your brochure.
1st Third Section Inside
 
Description of Workers’ Compensation
And
Who Is Covered?
 
2nd Third Section Inside
 
Post Injury Response Procedure
List the Steps
 
If you are injured on the job:
Report the injury to your supervisor.
Seek medical treatment.
Etc.
3rd Third Section Inside
 
How Treating Physician is Selected.
Does the employee have a choice?
When the employer may select the treating physician.
Who Pays the Bills?
What is the Process?
 
Every company has a unique style and culture. If you match your communication style to your culture, than your employees will not only  understand all about the company’s workers’ compensation policies and what to do if they are injured on the job, but will willingly buy into the process – making everyone happy. (workersxzcompxzkit)

Rebecca Shafer, J.D., Amaxx Risks Solutions, Inc. has worked successfully for 20 years with many industries to reduce Workers' Compensation costs, including airlines, health care, manufacturing, printing/publishing, pharmaceuticals, retail, hospitality and manufacturing. She can be contacted at: RShafer@ReduceYourWorkersComp.com or 860-553-6604.

Podcast/Webcast: Occupational Health Strategies
Click Here:

http://www.workerscompkit.com/gallagher/podcast/Occupational_Health_Strategies/index.php

WC Calculator: http://www.reduceyourworkerscomp.com/calculator.php


Do not use this information without independent verification. All state laws vary. You should consult with your insurance broker or agent about workers' comp issues.
 
©2010 Amaxx Risk Solutions, Inc. All rights reserved under International Copyright Law. If you would like permission to reprint this material, contact Info@ ReduceYourWorkersComp.com.

Filed Under: Communication with Employees, Implementation and Rolling Out Your Program Tagged With: Employee Brochure, Employee Communications, Employee-Employer Relations

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