Let’s go over a fundamental concept of communication… Think of it like this: You can GET information or GIVE information.
When designing your communication strategy your first consideration is whether you are GETTING or GIVING information. For example, when you provide information to employees so they know the basics of their workers’ compensation benefits, you are GIVING them information so you might use a brochure. When you are gathering information about how the injury occurred, you are GETTING information and you might use a form.
So, when developing your workers compensation pieces, consider what the purpose of the communication is before writing the message. This provides you with the proper structure — brochure or questionnaire, presentation or form, etc.
When you are developing a workers’ compensation cost containment program, you will both “GET” and “GIVE information.
Communication is the name of the game!
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