This is the apples-to-oranges problem that trips up a lot of employers shopping for telemedicine or nurse triage vendors. The headline price rarely tells you what you are actually buying.
Why the Same Number Can Mean Different Things
A $100 call handled entirely by a registered nurse, using a clinical algorithm to direct self-care or refer to a clinic, is a very different service than a $100 call that connects an employee to a live physician who can prescribe treatment and issue return-to-work status on the spot. Both are valid services. Neither is inherently better. But they are not substitutes for each other, and comparing their prices side by side without understanding what each includes leads to a decision made on the wrong basis.
Vendors are not always eager to make this distinction clear in a sales conversation. It is the employer’s job to ask.
Questions About the Clinical Model
Who actually answers the call: a nurse, a nurse practitioner, or a physician? If it starts with a nurse, what triggers an escalation to a higher level of care, and how fast does that handoff happen?
Can the person on the call authorize treatment, write a prescription, or issue return-to-work status, or do they only provide guidance and a referral?
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What percentage of calls typically resolve through self-care alone, based on the vendor’s own historical data? A vendor who cannot answer this with real numbers may not be tracking outcomes closely.
Questions About Pricing Structure
Is the price per call, per employee per month, or a blended rate across all injury types? Each structure creates different incentives, and it is worth understanding which one you are agreeing to.
Does the price change based on time of day or day of the week? Some vendors charge more for nights, weekends, or holidays. If your workforce operates around the clock, this matters significantly.
Are there additional fees for follow-up calls, documentation, or reports sent to your claims team? A low headline price can hide costs that show up later in the relationship.
Questions About Coverage and Access
Does the vendor have coverage in every state and region where you operate? A vendor that works well in your headquarters city may have limited physician availability in a rural location or a newly acquired facility. Ask specifically about any location where you know coverage could be thin.
What is the actual average wait time to connect with a provider, not the marketed wait time? Ask for real data, not the number in the sales deck.
Questions About Outcomes and Accountability
How does the vendor measure success? Self-care rate, time to first contact, and claim avoidance are all reasonable metrics, but the vendor should be able to name specific ones and share how they track them.
Will the vendor provide claim-level or aggregate reporting that shows how their service is performing for your specific workforce, not just industry-wide statistics?
What happens when the nurse or physician on the call is uncertain about the right next step? Understanding the vendor’s escalation protocol for ambiguous cases tells you a lot about how conservative or how efficient their model is designed to be.
Putting It Together Before You Sign
Once you have answers to these questions, build a simple comparison that separates clinical model from price. List what each vendor’s price actually includes: who answers the call, what they can authorize, how fast escalation happens, and what coverage looks like in your specific locations. Only then compare the numbers.
This approach protects against the most common mistake in vendor selection: assuming that the lowest price per call is the best value. A nurse-first program priced lower than a physician-first program is not automatically the better deal. It depends entirely on whether your injury mix and your workforce’s needs match what that lower-priced model is actually built to deliver.
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The Bottom Line
Telemedicine and triage pricing can look deceptively simple on a proposal, but the services behind the price vary widely. Employers who ask the right questions before signing avoid the surprise of discovering, months into the relationship, that they bought a service that does not match what their workforce actually needed. A few focused questions upfront save far more than they cost.
Contact: mstack@reduceyourworkerscomp.com.
Workers’ Comp Roundup Blog: http://blog.reduceyourworkerscomp.com/
Injury Management Results (IMR) Software: https://imrsoftware.com/
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