Your workers’ compensation policy is drafted, you have stated your workers’ comp management problems and solutions and ultimate goals. But, you’re not done yet.
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You must communicate to attain your work comp goals. The best time to design and launch a communications plan is just before the company’s annual budget review. At budget review policy goals are being updated and now is the time to determine the financial resources needed to put the plan into action.
Refine the goals set out in your policy, to ensure they are measurable, observable goals. Characterize your target audience(s) and identify the kinds of communication tools best fitting those audiences. Keep an eye on budgetary concerns and begin to plot a timetable for actual implementation.
If your plan is being developed outside the annual fiscal calendar, you can call it an interim plan, and design it to flow into the annual review.
5 Basic Communication Steps
3. Identify your audience.
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Your communication plan goals may be the same goals for each facility, but differ quite a bit because your audiences are different, so you need to map these differences in the design of the plan. Let’s say, your company has three sites: primarily manufacturing, a service industry, office workers’ and sales staff. These three sites represent three vastly different audiences and you may have to run the three branches concurrently to met communication needs.Therefore, identify:
5. Select your tools
Author Robert Elliott, executive vice president, Amaxx Risks Solutions, Inc. has worked successfully for 20 years with many industries to reduce Workers’ Compensation costs, including airlines, health care, manufacturing, printing/publishing, pharmaceuticals, retail, hospitality and manufacturing. He can be contacted at: [email protected] or 860-553-6604.
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Do not use this information without independent verification. All state laws vary. You should consult with your insurance broker or agent about workers’ comp issues.
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