Social Media Perspectives for the Insurance Industry — Summary of Webinar
On Thursday, March 19, 2009 a webinar was held covering social networking aspects for the insurance industry. Listed below is a wealth of information and many websites you will find helpful.
The thrust of the webinar focused on social networking being here and now and the importance of business, industry, and professionals taking advantage of this popular and useful marketing and advertising tool. Look at these stats.
Facebook: 150 million users worldwide. Twitter: 1 billion Tweets; 3 million tweets a day. YouTube: 70 million videos Wikipedia: 75,000 contributors; 2.5 million articles in English Blogosphere: 133 million blogs and 346 million reading; 900 posts in 24 hours. Yahoo IM: 248 million users Mobile Phones: 600 million subscribers
Walt Podgurski, CLU, CES, Chairman & CEO, Insurance Broadcasting moderated this fine panel. He encourages everyone to join the Social Media Study Group at Insurance Campus as a way to network and gain access to new ideas and information. Insurance Campus.org will soon be the largest insurance networking site on the Internet. What distinguishes this model is the "user-generated" nature of the content. Members create their own profile, groups, posts, blogs, photos, videos, and more.
InsuranceBroadcasting.Com is a next generation media organization facilitating the exchange of information between insurance industry professionals utilizing the improvements available from emerging technology to deliver meaningful information.
Insurance Newscast – A daily e-mail newsletter subscribed to by over 450,000 insurance professionals from over 40 countries.
Insurance Media Association – The premier network for professionals engaged in insurance media. Over 600 current members practice the disciplines of corporate communication, employee/internal communication, marketing communication, public relations / external communication, media relations, community relations, public affairs, investor relations, government relations, advertising, branding and marketing.
Insurance Webinars – Let us use the drawing power of our 450,000 newsletter subscribers and related media services to build an audience for your message delivered via the Internet.
Workplace Benefits Association – An organization of over 6,000 corporate and individual members engaged in the marketing of benefits that involve the relationship between an employer & their employees, a business & their customers, and an organization & their members.
Pat Ryan's presentation covered Web 2.0 Marketing describing the many areas of social media, such as PodCast, Search Engine Optimization and Search Engine Marketing, social bookmarking and micro blogging and application to business. Also included was a brief discussion of MySpace, Facebook, LinkedIn, ning, twitter, and others.
Rick Morgan gave an overview of Twitter – not only its well known "fun" view, but it's usefulness to business and business professionals. _____________________________________________________________________________________________________________________________- WC Calculator www.ReduceYourWorkersComp.com/calculator.php TD Calculator www.ReduceYourWorkersComp.com/transitional-duty-cost-calculator.php WC 101 www.ReduceYourWorkersComp.com/workers_comp.php
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